Le Royal Méridien Shanghai

ABOUT

    DMA China is a one-day high-end event for brand marketers and data technology professionals to discuss China’s unique data environment. Leading big data experts, data scientists and technology officers from the most influential brands will share view points and best practices on how marketers should navigate China’s ecosystem and tackle the issues brands and agencies face today. This forum will focus on:

    • What is an effective data monetisation strategy?

    • Moving toward data-driven omni-channel precision marketing: how to reach the target audience based on the cross-channel data?

    • Mobile marketing key challenges: how to reduce traffic costs and improve the efficiency of advertising?

    • Discovering the opportunities and challenges of e-commerce in the era of big data

    • From IT to DT: how to increase CRM efficiency through the transformation of customer digitalisation management?

    • How can programmatic buying maximise ROI?

    • How to optimise the consumer’s digital experience through data empowerment?

    • The New Retail age: how blockchain technology will change online consumption?

AGENDA

AM
8:00
Registration coffee and business card exchange
9:00
Campaign’s Opening Remarks
9:10
Maximizing returns and minimizing risks: key strategies for optimizing your advertising dollars
10:00
How to reach the target customer efficiently based on cross-channel data?
10:30
Customer first: why Customer Experience Management (CEM) is ever more critical in the digital age and how to keep up with rising standards?
11:00
Networking coffee break
11:20
【Panel Discussion】 Privacy go public: cyber security in a growing sharing economy
11:50
【Panel Discussion】 How blockchain technology will transform the future of retail?

PM
12:30
Creating revenue from data: how to develop an effective data monetization strategy?
13:00
Networking coffee break
14:00
【Case Study】 Why is AI set to be a game-changer for creativity in the digital transformation?
14:45
How does AI benefit programmatic advertising?
15:30
Networking coffee break
16:00
【Singles’ Day Recap】: how to make a Smart choice in the new retails age?
17:00
Close of event

 

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PARTNERS

 

Venue

Le Royal Méridien Shanghai

789 Nanjing Road East Shanghai, Shanghai 200001, China

CONTACT US

For more information, please contact:
Vivian Liu
Conference Producer
Direct: +852 2122 5295
Email: vivian.liu@haymarket.asia
To register as a delegate, please contact:
Kaylah Yang
Delegate Sales Executive
Direct: +852 3175 1966
Email: kaylah.yang@haymarket.asia
For sponsorship enquiries, please contact:
Adele Jeanbourquin
Head of Sales – Greater China & North Asia
Direct: +852 3175 1987
Email: adele.jeanbourquin@haymarket.asia
Follow us on WeChat
WeChat ID: CampaignAsia
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