Le Royal Méridien Shanghai

ABOUT

    DMA China is a one-day high-end event for brand marketers and data technology professionals to discuss China’s unique data environment. Leading big data experts, data scientists and technology officers from the most influential brands will share view points and best practices on how marketers should navigate China’s ecosystem and tackle the issues brands and agencies face today. This forum will focus on:

    • What is an effective data monetisation strategy?

    • Moving toward data-driven omni-channel precision marketing: how to reach the target audience based on the cross-channel data?

    • Mobile marketing key challenges: how to reduce traffic costs and improve the efficiency of advertising?

    • Discovering the opportunities and challenges of e-commerce in the era of big data

    • From IT to DT: how to increase CRM efficiency through the transformation of customer digitalisation management?

    • How can programmatic buying maximise ROI?

    • How to optimise the consumer’s digital experience through data empowerment?

    • The New Retail age: how blockchain technology will change online consumption?

AGENDA

AM
8:00
Registration coffee and business card exchange
8:55
Campaign Asia-Pacific’s Opening Remarks
9:00
Brands versus bots: how can brand marketers get rid of ad fraud?
9:45
Being Smarter with data
10:15
Winning digital battles – from last click to multi-touch
10:45
Networking coffee break
11:15
Big Data and Performance Marketing
11:45
Consumer insights and trends into the homecoming Lunar New Year middle class

PM
12:15
Is PC dying? – The revival of desktop E-marketing
12:45
Networking lunch
14:00
Digital transformation in aviation industry: building effective big data analytics ecosystem
14:30
How to apply AI to brand marketing in digital transformation
15:15
Networking coffee break
15:35
Data=Revenue: how to develop effective data monetization strategies
16:20
Close of event

SPEAKERS

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Attending Brands

 


PARTNERS

 

Venue

Le Royal Méridien Shanghai

789 Nanjing Road East Shanghai, Shanghai 200001, China

CONTACT US

For more information, please contact:
Vivian Liu
Conference Producer
Direct: +852 2122 5295
Email: vivian.liu@haymarket.asia
To register as a delegate, please contact:
Kaylah Yang
Delegate Sales Executive
Direct: +852 3175 1966
Email: kaylah.yang@haymarket.asia
For sponsorship enquiries, please contact:
Adele Jeanbourquin
Head of Sales – Greater China & North Asia
Direct: +852 3175 1987
Email: adele.jeanbourquin@haymarket.asia
Follow us on WeChat
WeChat ID: CampaignAsia
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